7/30/2023 0 Comments Beyond meat kim kardashian![]() ![]() Families can’t be expected to go to a farm stand and cook a whole meal all the time. “I just want it to be easy and findable and affordable. She explained to Yahoo Finance that the “reach and affordability” piqued her interest in the brand. Other big names have associated their names with meatless brands.Īctress and talk show host Drew Barrymore, who identifies as a flexitarian, recently joined meat-free food company Quorn as “Chief Mom Officer.” Experts believe that there is a possibility of a good rally in the coming times. Today, the traditional US meat market is worth over $170 billion and alternative protein sales are about $1.6 billion. Within that category, plant-based meat surpassed the billion-dollar mark, driving a 45% increase in dollar sales from 2019. In fact, according to the latest report from the Good Food Institute Industry, US plant-based food sales grew two times faster than animal-based food sales in 2020, totaling $7 billion. Increased competition has played a significant role in some of Beyond Meat’s recent struggles. Kardashian, who commented that Beyond Meat is her “absolute favorite” plant-based brand, joins other celebrity ambassadors including Kevin Hart, Shay Mitchell, Snoop Dogg and Liza Koshy.īeyond Meat taps Kim Kardashian as its “chief taste advisor”Ĭompetition in the plant-based sector has increased over the years – from lab-grown meat to fungus-based products. He has more than 313 million followers on Instagram (FB) alone. The A-lister is currently at the helm of several successful businesses, from beauty brand KKW to loungewear company Skims. Kardashian, who joined Forbes’ coveted billionaires list last year, could help elevate Beyond’s product profile given her presence both online and in retail. ![]() “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset, my taste,” Kardashian said in the collaboration’s video release.“As synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight the brand’s delicious, nutritious and sustainable product portfolio with her signature recipes and engaging creative ingredients,” Beyond Meat wrote in a press release. To celebrate the new role, Kardashian is sharing her favorite Beyond Meat products and recipes through the company’s newsletter, which also includes exclusive offers, nonmeat news, and more. Always the entrepreneur, the model now serves on the plant-based meat’s newest campaign as its first chief taste consultant. Last year she even shared her vegan taco recipe made with Beyond Meat on sister Kourtney’s lifestyle blog, Poosh. Kardashian has been an advocate for plant-based diets and Beyond Meat products for several years. “Guys, come on… ,” she wrote over the videos. Via May 31 Instagram stories, the model revealed some behind-the-scenes outtakes where she was clearly consuming Beyond Meat products. “It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact.”Ī post shared by Kim Kardashian one to duck controversy, Kardashian clapped back at social media critics who accused her of false enthusiasm for the fake meat when she doesn’t actually eat it. “I love that (Beyond Meat) is not only making plant-based eating delicious and accessible, but is doing so in a way that benefits both people and the planet,” Kardashian said in a press release. For Kardashian, not only does Beyond Meat represent an alternative to animal cruelty, environmental destruction, and added hormones and antibiotics, it’s a critical step to the safety and protection of our planet. Kardashian is actually very selective about what she endorses, but she chose the meat alternative company because it distinguishes itself by offering products made without soy and plant-based ingredients without GMOs. On Wednesday, May 24, Beyond Meat announced that it brought aboard its biggest name yet as a brand ambassador: Kim Kardashian. The nonmeat popularity exploded in the late 2010s and the food product is now served in thousands of restaurants, including Carl’s Jr., Denny’s, and TGI Friday’s. Since 2009, Beyond Meat has been producing plant-based substitutes for burgers.
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